The CEO of Backbase, an engagement banking platform provider, on removing friction from the customer journey and surfacing the right customer data to empower staff in the digital sales cycle.
Retail customers have adopted digital banking services en masse during the Covid-19 pandemic, as high street branches remained closed and cash transactions have plummeted. Many banks are re-thinking their digital strategy as a result.
With more customers switching to digital banking services during Covid-19, how can banks improve their onboarding processes and deliver seamless customer journeys? Five experts discuss best practices to improve retail banking digital sales.