In only eight years, Bank Asia has achieved a strong foothold in Bangladesh’s banking industry through excellent service, an advanced IT platform and talented management. The bank does not limit its performance yardstick to the maximisation of profits. Instead, it focuses on maximising shareholder value and playing a major role in developing the country’s economy. Bank Asia increased its Tier 1 capital by a record 32.22% last year, while achieving an improvement in the cost-income ratio to 28.4%, one of the most efficient in the south Asian market.
The launch pad for the bank’s success came in 2003 with an initial public offering (IPO) that was 55 times oversubscribed, reflecting public confidence and shareholder satisfaction. Last year’s landmark performance was made possible by introducing new technologies, such as internet banking and mobile banking through its tie-up with major operators. The other contributing factor was a strong customer orientation, including customised loan and deposit schemes to cater to each client’s special needs.
