A new solution is aimed at doing away with the large cost of printing and distributing marketing literature, much of which never reaches the target customer. The solution, from
e-literature solution provider ebxp, exploits digital web technology to create on-screen literature with the consumer- friendly, three-dimensional look of printed brochures, featuring instant turning from page to page. ebxp says the images, printable at home, are sharper than those of existing technologies like PDF and the files are smaller.
The tool offers the ability to update literature without reprinting, mail CD-ROM versions and attach brochures to e-mail.
