Trust Bank prides itself on lending to local businesses and customers with a long view in mind. Its loans approach does not focus on short-term financial returns but on supporting businesses and therefore enlarging its customer base once they require further banking services in the long term.
“Once again, it is pleasing to know that we have won this award for the fourth time,” says managing director Pa MM Njie. “We believe it is a deserving achievement, underlining the numerous innovative activities the bank had undertaken successfully, notwithstanding the strong competitive nature of the banking industry in The Gambia. However, the bank continues to excel by increasing both our deposit and customer base, and steadily increasing our market share from 30% in 2006 to 32% at present.
“Being the leading bank in The Gambia means more than a successful business. Our expanded branch network is a clear indication of our commitment to bring banking to our customers’ doorsteps with the standard of service they desire. With the largest branch network of 11 branches spread all over the country, the bank will open its 12th branch before the end of the year.
“Trust Bank will continue to strive to be the number one bank in The Gambia. With our state-of-the-art banking software, Flexcube, Trust Bank will continue to provide professional and efficient banking services to our valuable customers.”
