Securities, foreign exchange and credit activities all showed substantial improvements in profitability – by 142% in the case of foreign exchange, and more than 200% in the case of securities operations.
The bank also became the first in Moldova to adopt customer relationship management systems, and the initiative is paying off – retail and corporate client numbers more than tripled last year.
“Due to our professional team, we attained our goals for 2008. Some of these goals referred to newly launched client oriented projects,” says Victoriabank CEO Natalia Politov-Cangas. These projects included Victoriashopping – discounts for different types of Victoriabank cards payments – and a multifunctional card, which allows retail customers to integrate four separate services. On the corporate side, the bank also introduced the first escrow accounts in Moldova, facilitating payments for local trade transactions.
“We also launched a number of 24/7 banking offices that allow the conduct of banking operations at any time, a step that other banks didn’t manage to repeat until now,” says Ms Politov-Cangas. “The fact that Victoriabank is a technological bank is demonstrated by our personalised and client-oriented corporate website, which helps our clients to determine what kind of banking services are the most suitable for them.”
