To say it has been a challenging time for the consumer retail sector would be something of an understatement, but Kristen Rossi, global co-head of consumer retail investment banking at Morgan Stanley, is hopeful about the sector’s ability to bounce back from this current period of disruption and to continue to adapt and thrive into the future.
Ms Rossi has been with Morgan Stanley since 1997, and has worked with many “iconic” brands during that time. “Consumer retail is a dynamic space,” she says. “The types of organisations that we work with draw real emotional responses because we’ve all grown up with them and have connections to them. And as they navigate through these waters, it is an honour to be able to assist them.”
