These activities are classified under the term ‘co-operative dividend’. The support is not just in the form of money, but also through the deployment of employees, networks and media.
In 2007, Rabobank strengthened its position as an innovative bank by introducing mobile telephone banking services. Rabo Mobiel is one of the many new distribution channels with which the group affirms its image as a player in the digital world. As the first bank in the Netherlands to introduce this service to customers, Rabobank has gained a market advantage in the younger market segment. Service provision through direct channels shows undiminished growth in different customer group. More than 20% of clients buy products via the internet or telephone.
The Rabobank website, with some 15 million visitors each month, has been awarded distinctions and large numbers of elderly people have been given extensive information on internet banking. Despite the ongoing turmoil in financial markets, Rabobank has been able to maintain its leading position in the domestic market. In mortgage lending, the bank holds a 28% market share, with 41% of the retail savings business, 84% of the food and agri market and 38% of small and medium-sized enterprise business. With regard to the food sector, the bank has combined its expertise, service provision and marketing communication in the Food and Agri Department.
