“ASB is delighted to receive the Bank of the Year Award for New Zealand for the seventh consecutive year, says managing director Hugh Burrett. “ASB’s vision is to excel in customer service and this award provides further independent confirmation that this vision is indeed a reality.”
The year 2007 saw ASB maintain or grow market share across all of its banking markets. This was a great achievement in what has been fiercely competitive market conditions and shows that New Zealanders recognise the value ASB offers across a broad range of banking and financial services. It also launched managed funds online, allowing internet banking customers to view their managed fund investments alongside their banking portfolio 24 hours a day.
ASB’s market advantage has been achieved through a combination of distribution channel developments, innovative new products, exceptional service delivery and retention of a highly engaged team. ASB has retained and acquired more customers than its major bank competitors, lowered costs to serve through practical application of technology and customer processes re-engineering, and strengthened its leadership team and capabilities.
