By focusing not only on traditional corporate and consumer lending markets but also on varied segments of overseas banking, investment banking, asset management and card banking, BPI has successfully diversified its business and to deliver profit growth and return on equity of 15.3% to its shareholders.
BPI has also stepped up consumer and small-to-medium middle market lending, with aggressive marketing and competitive pricing, which has boosted the bank’s loan book. In its retail business, the bank has focused heavily on improving customer service levels and growing product cross-sell rates, with the allocation of relationship managers to key clients, intensive market research, and the implementation of a new customer relationship manager tool.
The bank also undertook a major investment in its ATM network, acquiring 742 machines, as well as 8000 point-of-sale terminals. During the past year, the bank has opened a European operation and has entered into remittance tie-ups with both Woori Bank and RHB Bank Berhad of Malaysia.
