As a result, the bank has not suffered debilitating losses, upheaval, management shifts or abrupt changes in strategic direction. The group’s capacity to generate revenue remains strong, and it is well positioned to take its strategy forward and capture market share and growth opportunities arising out of the current market disruption.
“Our bank’s strong capital position gives us strategic flexibility, enables us to invest in targeted markets and seize opportunities for future growth,” says CEO Hans-Ulrich Meister. “In Switzerland, we want to reinforce our leading position by providing our clients with innovative products and superior client service tailored to their individual needs. This will help us strengthen Switzerland’s position as an important contributor to the bank’s overall success.”
Credit Suisse’s strong level of capitalisation and conservative funding structure has made it an attractive partner for clients in challenging markets. The bank has demonstrated good risk management, by reducing its subprime mortgage exposure before the crisis, and by aggressively reducing its exposure in asset classes affected by the crisis.
Credit Suisse has also built an outstanding platform, which combines its expertise in private banking, investment banking and asset management, and is diversified in terms of business mix and geography. It has responded swiftly to market conditions by shifting capacities from areas hit by the crisis to high-growth businesses such as prime services and commodities.
