A friend of mine joined a dubious company, one that was aware of the sensitivities around its main product – the type that would sit squarely outside the EU social taxonomy – and had devised a programme to transform it into a more sustainable business.
At least, that’s what my friend (who has years of experience in finance) genuinely thought. She was ready to take on the challenge, help steer the monster and make a difference. Her enthusiasm quickly turned into despair.