Last year proved stellar for Bancolombia, one of Latin America’s oldest banks and the largest in Colombia in terms of equity and assets. The institution reported pre-tax profits of $339m, up 53%, ranking it as one of the world’s best performing banks.Earnings reported so far in 2005 are also positive. “The bank is growing at a healthy rate thanks to our basic strategy of sticking to a wide range of retail offerings,” says Jorge Londoño, president of Bancolombia.