Welcome to Texas, where global banking heavyweights are racing to cater to the banking needs of the fast-growing Hispanic population. Monica Campbell reports. In Texas, as in other Hispanic US states, such as California, Florida and New York, both foreign and US banks are rushing to cater to a Hispanic market that they merely dabbled in not so long ago. It is easy to see why Hispanics are finally getting attention. The Hispanic population is the fastest-growing minority group in the US, and it is predicted to grow from 14% of the country’s population – 40 million people – to 24% by 2050, according to the US government.
Some of the big Latin American banks are concentrating on new retail products to attract the unbanked segment of the population and thus grow market share. Monica Campbell reports.Now that many big foreign banks play a major role in Latin America’s financial system, the race is on to capture a bigger chunk of the market, including its evolving commercial marketplace. Although most banks still thirst for wealthy clients, they are also slowly recognising the potential of Latin America’s enormous unbanked population.